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Latest news and updates on the editorial department of our online magazine specializing in flowers and preserved plants.

  • Wedding Trends 2026: What’s Next in Wedding Florals

    As 2025 comes to an end, it’s time to look ahead to the wedding trends of 2026, which are set to redefine the world of floral and botanical decoration. Between a search for meaning, a return to essentials, and bold colour choices, the year ahead promises celebrations where every detail truly matters. At SecondNatur, we’ve analysed the strongest market signals to help guide your decorative choices. Minimalism: Less is more One Big Flower: The Art of the Unique The less i [...]

  • Irresistible Window Displays: Why Choose Preserved Plants

    A window display is much more than a simple setup — it’s a visual story. It catches the eye, conveys a message, and expresses a brand’s identity. Today, more and more professionals are turning to preserved plants for their window displays — a choice that is practical, durable, and beautifully aesthetic.

  • Female Entrepreneur Portraits: Celebrating International Women's Day with Second

    On March 8th, in celebration of International Women's Day, we spotlight passionate female entrepreneurs who are shaping the world of plants.

  • SecondNatur featured in Maisons à Vivre magazine

    Maisons à Vivre features SecondNatur in issue 56! Thanks to the magazine's teams, we had the opportunity to talk about preserved plants, creativity and DIY.

  • A Great Success: A look back at Secondflor's first Webinar

    The first Secondflor webinar took place recently, bringing together passionate florists and industry professionals. The event was both informative and inspiring, highlighting key skills while encouraging enriching exchanges.

  • Why is it such a challenge to find stabilized peonies?

    It can be difficult to find stabilized peonies for several reasons: complex stabilization process, high demand and limited supply.

  • Why is SecondFlor no longer offering Black Friday?

    Secondflor.com blacklists Black Friday. Prices remain the same whether it's Black Friday or the rest of the year, so there are no surprises. Why is Secondflor blacklisting?

  • "Juniperus Bonsai" by Labotanica Design

    Discover the Juniperus Bonsai created by Labotanica Design in the SecondNatur studio. Labotanica Design is a floral designer who works with fresh, dried and preserved plants in the heart of Toulouse, France.

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