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How do you build a business with preserved plants? What’s new in the plant sector? We will talk about sales techniques, margins, and purchase prices.
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Wedding Trends 2026: What’s Next in Wedding Florals
As 2025 comes to an end, it’s time to look ahead to the wedding trends of 2026, which are set to redefine the world of floral and botanical decoration. Between a search for meaning, a return to essentials, and bold colour choices, the year ahead promises celebrations where every detail truly matters. At SecondFlor, we’ve analysed the strongest market signals to help guide your decorative choices.
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Window displays: why choose maintenance-free plants
The shop window is the first point of visual contact with passers-by. It determines whether a potential customer walks into your boutique. Window display design is much more than a simple backdrop: it is a full-scale stage production. It catches the eye, tells a story, and conveys a brand’s values. More and more professionals are choosing preserved or artificial plants for their displays—a choice that is practical, sustainable, and aesthetic all at once.
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Preserved Flowers and Funerals: Lasting Elegance in the Service of Memory
Preserved flowers are transforming funeral tributes: durable, elegant, and symbolic. From eternal roses to columbarium decor, discover how preserved flowers provide a dignified, long-lasting, and comforting alternative for funeral homes.
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9 Businesses That Should Sell Preserved Roses for Valentine’s Day
If you see your business reflected in this article, it’s the sign you’ve been waiting for to embrace preserved flowers and fully capitalise on this booming market.
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MARKETING - Save these dates in your florist's 2025 calendar
Whether it's Valentine's Day, Mother's Day, or lesser-known but meaningful days like Friendship Day, every date is an opportunity to be seized.
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Making your own preserved flowers: a half-baked idea?
In a world where DIY has become an essential trend, it's not surprising to see a multitude of online tutorials on how to create preserved flowers at home. But is it profitable?
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5 profitable ideas you can use to expand your florist business
As a florist, it is becoming essential to innovate and diversify your business to meet the changing needs of the market. Preserved flowers offer a unique opportunity to offer sustainable and creative products.
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Preserved plants in the world of entertainment
Preserved plants are attractive to the entertainment sector because they combine aesthetics, economy, ease of maintenance, creativity, and ecology — essential qualities for successful and responsible stage productions.
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