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How do you build a business with preserved plants? What’s new in the plant sector? We will talk about sales techniques, margins, and purchase prices.
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Wedding Trends 2026: What’s Next in Wedding Florals
As 2025 comes to an end, it’s time to look ahead to the wedding trends of 2026, which are set to redefine the world of floral and botanical decoration. Between a search for meaning, a return to essentials, and bold colour choices, the year ahead promises celebrations where every detail truly matters. At SecondNatur, we’ve analysed the strongest market signals to help guide your decorative choices. Minimalism: Less is more One Big Flower: The Art of the Unique The less i [...]
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Irresistible Window Displays: Why Choose Preserved Plants
A window display is much more than a simple setup — it’s a visual story. It catches the eye, conveys a message, and expresses a brand’s identity. Today, more and more professionals are turning to preserved plants for their window displays — a choice that is practical, durable, and beautifully aesthetic.
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Preserved Flowers and Funerals: Lasting Elegance in the Service of Memory
Preserved flowers are transforming funeral tributes: durable, elegant, and symbolic, discover how they provide a floral homage that lasts through time.
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9 Businesses That Should Sell Preserved Roses for Valentine’s Day
If you see your business reflected in this article, it’s the sign you’ve been waiting for to embrace preserved flowers and fully capitalise on this booming market.
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MARKETING - Save these dates in your florist's 2025 calendar
Whether it's Valentine's Day, Mother's Day, or lesser-known but meaningful days like Friendship Day, every date is an opportunity to be seized.
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Making your own stabilized flowers: a half-baked idea?
In a world where DIY has become an essential trend, it's not surprising to see a multitude of online tutorials on how to create stabilised flowers at home. But is it profitable?
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5 profitable ideas you can use to expand your florist business
As a florist, it is becoming essential to innovate and diversify your business to meet the changing needs of the market. Stabilized flowers offer a unique opportunity to offer sustainable and creative products.
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Preserved plants in the world of entertainment
Preserved plants are attractive to the entertainment sector because they combine aesthetics, economy, ease of maintenance, creativity, and ecology — essential qualities for successful and responsible stage productions.
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