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Christmas with preserved plants: the professional guide to preparing the festive
For professionals, a successful festive season is decided well before December. While your customers are still enjoying the autumn, florists, designers, decorators and retailers are already planning their shop windows, their event tables and their signature pieces.
Working with preserved plants changes everything during this critical period: no water, no wilting, no deterioration. You can produce calmly weeks in advance and deliver creations that look just as striking on 24 December as on the day they were made.
This guide brings together a practical planner, our exclusive video tutorials and concrete advice for every type of business.
Why preserved plants transform your Christmas season
The end of the year accounts for a decisive share of revenue for retailers, creative businesses and event professionals. Preserved plants help you spread your workload and improve your profitability:
- Plan ahead with confidence: assemble in November the pieces you will sell in December, with no risk of losing freshness.
- No unsold stock thrown away: unlike fresh flowers, an unsold piece is never wasted. It can be kept, reworked or sold the following season.
- Convenience for your customers: no watering, no falling needles. A selling point that immediately reassures both private and corporate customers.
- Genuine durability: kept away from humidity and direct sunlight, each arrangement stays supple for several months, often several years.
The professional's Christmas planner
| When | Key actions |
|---|---|
| Early November | Choose your colour palettes, place your plant orders, make and photograph your sample pieces. For retailers: plan your window display and list the plants you need. |
| Mid-November | Start batch production in your workshop and launch your communication on all your sales channels. |
| 16 to 28 November | Install your Christmas window display so it is in place before the first Sunday of Advent and the start of holiday shopping. |
| Sunday 29 November | First Sunday of Advent: the peak season for wreaths and door decorations begins. |
| December | In-store sales, corporate event deliveries and quick restocking of your best sellers. |
| Early January | Take down your window displays and festive decorations, then store the preserved plants in closed boxes, away from light, humidity and dust, so you can reuse them next year. |
Your practical guide by type of business
Whether you work exclusively with preserved plants or like to mix natural foliage, dried flowers and textured artificial elements, find the tutorials suited to your speciality:
You make and sell decorations: Christmas wreaths
The wreath remains the must-have of the festive season. In our video tutorial, we show you step by step how to make three styles of preserved wreaths, designed to sell in your workshop, in your shop or online.
→ Discover our 3 preserved Christmas wreaths to make and sell
You organise events: table decorations
Gala dinners, corporate buffets, Christmas Eve dinners in hotels and restaurants: create modular centrepieces that can be set up the day before without stress and reused from one event to the next, with no water to manage.
→ Watch our 3 preserved table decoration tutorials for your events
You run a shop: design your own Christmas window display
Catch the eye of passers-by and boost your sales with a window display that keeps its freshness and volume throughout December, with no watering or upkeep. In our upcoming video tutorial, we will show you step by step how to design a festive plant-based window display yourself, without hiring an outside contractor. In the meantime, find out why to choose maintenance-free plants for your window displays and our advice on getting your shop ready for the holidays. (Video tutorial for retailers coming very soon).
Looking for profitable pieces: batch production
To expand your counter sales, discover our ideas for decorative items that are easy to reproduce at low cost: explore our selection of must-have DIY plant projects for the festive season. (Video tutorial online in a few days).
The season's essential plants
For successful winter decorations, aim for a balance of woody textures, forest-floor elements and touches of light:
- Preserved foliage: pine, eucalyptus, ferns or ivy to build the structure of your wreaths and table runners.
- Preserved flowers: timeless roses (red, white or burgundy) and generous hydrangeas as focal points.
- Forest mosses and lichens: to cover bases and add natural relief.
- Dried flowers: grasses, pampas and lagurus to bring lightness and textured contrast.
- Artificial accents and branches: glossy berries and frosted branches to brighten your creations and add golden touches.
Find all our festive products in our Holiday Season collection.
More ideas and techniques
- The garland craze and preserved plants
- "Christmas Wreath" by Le Dahlia Noir
- "White Wreath" by Le Dahlia Noir
- "Christmas Candleholder" by Le Dahlia Noir
Inspired by this article?
Create your professional account to access trade prices and volume discounts, and order your plants before the December rush. Our team can also help with your custom projects: contact us.
