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  • Meet Ole Faarbaek, general manager of the preserved plants group Innovaflora (Ve

    Verdissimo (a brand of the Innovaflora group) has launched new eco-friendly packaging for their stem roses and this is part of an ecological approach that the editors appreciate. We talk about it in this episode by interviewing Ole Faarbaek, world manager of Innovaflora group.

  • "Juniperus Bonsai" by Labotanica Design

    Discover the Juniperus Bonsai created by Labotanica Design in the SecondNatur studio. Labotanica Design is a floral designer who works with fresh, dried and preserved plants in the heart of Toulouse, France.

  • All you need to know about the glamelia technique (used by florists)

    Glamelia is a flower design technique that allows you to create spectacular arrangements with rolled petals to create intricate patterns.

  • "Floral earrings" by Le Dahlia Noir

    Elegance and modernity... Floral earrings are a trend that is taking hold in the wedding industry. These delicate pink floral earrings were designed by Lénaic Peillon, better known as Le Dahlia Noir.

  • Florist - How to skyrocket your sales for mother's day

    Florists, there's so much to do that it's easy to feel overwhelmed. But don't worry, we're here to help you increase your sales easily on Mother's Day 2023. In this article, we'll give you some tips on how to prepare for the big day, and how to make the weekend a real success.

  • The world's top 5 biophilic design hotels

    Discover the top 5 biophilic design hotels around the world. The concept of biophilic design is so innovative that it has taken a long time for hotels to get on board. Shall we take you around the world?

  • 3 tips to sell more on Mother's Day with preserved flowers

    Mother's Day is a special day to celebrate mothers and show them how much we love them. But for you, as a business, it's also an opportunity to boost your sales. Follow our special preserved flowers tips and watch your sales increase on Mother's Day!

  • "Easter egg" by Aurélien Guintoli

    Aurélien Guintoli's world is both eclectic and colourful. This florist craftsman models floral compositions, each one more original than the next. Today for SecondNatur, he creates a beautiful Easter egg.

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