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INSPIRATION
Taupe is taking over the floral industry – Florists, be at the forefront of trends
The world of floristry is constantly evolving, and this year there's one colour that's making a strong and elegant statement: “taupe”. This trendy nude colour has become a must-have for florists looking for creations that are both modern and timeless. Let's get inspired by this trend and find out why it's causing such a stir in the floral world in 2023.
Meaning of the colour taupe
So yes, taupe takes its name from the mole, which lives mainly underground, but there's a good reason for it. Its association with nature and nurturing earth gives it an organic aura, echoing the growing trend for natural elements and sustainable designs. Symbolically, it is often associated with stability, simplicity and understated sophistication.
Taupe: a subtle and versatile colour
Taupe is a shade of beige, halfway between grey and brown, that embodies sophistication and refined simplicity. This colour brings a touch of warmth and softness to floral arrangements, while retaining a discreet elegance that complements any décor. Its versatility makes it an ideal choice for a variety of events, from romantic weddings to corporate events.
Examples of taupe creations
Florists have been quick to adopt taupe in their creations, combining it with complementary shades such as white, powder pink or emerald green. From bouquets of taupe roses enhanced by touches of silver eucalyptus and delicate gypsophila, the possibilities are endless for bringing this timeless hue to life.
Why taupe is so popular
Taupe is undeniably this year's nude trend colour for florists. Its timeless charm, adaptability, and simplicity make it a winning choice for creating striking, elegant arrangements. What's more, taupe meets the growing demand for eco-responsible floral creations in keeping with the slow flower spirit. Have you adopted it?
