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Preserved plant wall: how to do it?
As you know, the preserved green wall is perfect to offer your customers a green interior without maintenance. It brings a touch of biophilic design to interiors in a sustainable and ecological way. As an expert in preserved plants for more than 15 years, we have combined the best tips for creating your own plant walls especially for the readers of our magazine.
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Retailers, seize this opportunity for Valentine's Day!
It's time to talk about strategies, especially upsell. Whether you are a chocolatier, a jeweller, a hairdresser, an online retailer or a brick and mortar shop, this opportunity will definitely increase your turnover during the commercial holidays. Find out in this article how this event can boost your sales very simply.
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The perfect DIYs to make with preserved roses (for Valentine's Day and more)
Here is a collection of DIYs that are full of ideas and creativity. Making commercial arrangements with preserved roses is the thing to do in anticipation of Valentine's Day between December and early February. Here are some DIYs to make for your customers on Valentine's Day and more.
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The 2023 trends in the flower and plant sector
The flowers and preserved plants are used in interior design, for the decoration of professional establishments in the hotel and restaurant industry, as gifts, at weddings or professional events (trade fairs, seminars, etc.) and on many other occasions. The editors have put together a list of the biggest trends for flowers and plants in 2023.
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The floral wonderland of Ashikaga Park and its illuminations
You have probably already seen a picture of this magnificent wisteria. It is located in Japan, in the Ashikaga Flower Park, which evolves in accordance with the seasonality of the flowers. If you are visiting Japan, this is an attraction to add to your list no matter what time of year it is. Let's discover it from day to night on our magazine.
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The perfect holiday DIYs to make for your flower business
Preserved commercial arrangements are perfect to increase the average basket of your customers and encourage impulse buying during the festive season. They are also excellent for you, florists and retailers, as you can prepare them as early as November and offer them for sale throughout December. With Christmas just around the corner, now is the time to create your self-service arrangements. In this article, we will inspire you and guide you step by step to create commercial arrangements [...]
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Why preserved plants are a viable alternative to address the energy crisis.
Dutch growers use heated greenhouses to speed up production processes and supply many countries with fresh flowers all year round. The current energy crisis is having a major impact on their business and margins. In this context, the issue of whether to suspend or carry on arises. 8% of growers in the Netherlands are planning to go out of business this year. Preserved flowers offer a sustainable alternative to florists so that they can reduce their losses and energy consumption.
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FOCUS: Key jobs in the preserved plants industry in 2024
The industry of stabilized flowers and plants is booming. These eco-friendly products are very profitable thanks to their stable prices and long shelf life. It is therefore not surprising that new businesses are emerging from this very attractive market. Producers, wholesalers, craftspeople and many others are becoming key contributors to the plant world.
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