The first Secondflor webinar took place recently, bringing together passionate florists and industry professionals. The event was both informative and inspiring, highlighting key skills while encouraging enriching exchanges.
Pink October is the perfect opportunity to support the fight against breast cancer. Among the most elegant and meaningful ways of doing this, the purchase of flowers for solidarity stands out.
Floral foam is a popular material that is harmful to the environment. This article explores the different options available for replacing floral foam, presenting their advantages and disadvantages.
Floral moss is ubiquitous in floral arrangements and compositions. It seems at first sight to be a harmless product. However, behind this façade of usefulness lies a major environmental problem that few people are aware of.
In this article, we'll explore the best DIY projects from SecondNatur's dedicated category, suitable for florists looking to enhance their portfolio for weddings and other events.
Rebecca Louise Law's floral art transcends the boundaries of simple decoration to create immersive, poetic experiences that captivate the eye and the imagination.
In a world where DIY has become an essential trend, it's not surprising to see a multitude of online tutorials on how to create stabilised flowers at home. But is it profitable?
Calla Lily stands out for its timeless elegance and refined beauty. As a symbol of purity and sophistication, the Calla Lily has become a veritable star of chic weddings.