BUSINESS

Professional bouquet subscriptions 2.0

Evolution of an innovative offer

The bouquet subscription involves renting and having a bouquet of flowers delivered each week to improve the attractiveness and image of a place. This service is generally dedicated to professionals and is offered to all companies such as restaurants, hotels, cafés, banks, public places… Bouquets displayed on company counters, in hotel receptions or on restaurant tables contribute significantly to positive awareness and feeling of well-being. Due to the crisis, the bouquet subscription has lost ground. Experts have found it becoming increasingly difficult to allocate a budget for these weekly bouquet rentals.

Durable products and optimized prices with preserved flowers

Preserved flowers and plants allow for complex, durable and 100% natural plant designs.  A company that opts for the fresh flower bouquet subscription must choose a weekly renewal. They therefore commit to a minimum of 4 bouquets and 4 monthly deliveries. The main advantage of a preserved bouquet subscription is the long rental period. The monthly delivery of the preserved bouquet replaces the weekly delivery of the fresh bouquet and significantly reduces the subscription price by four. The bouquet is changed every month, which makes it possible to adjust the decoration according to the season and events. (Valentine's Day, Spring, etc.) These arguments are beneficial to florists, who can more easily convince and expand their customer base. The bouquet will not be thrown away, but will be exchanged. This is an interesting aspect for companies that rely on modern positioning and are ecology-aware. Each bouquet can be rented multiple times, even if it means a little refreshing if needed. In this way, the profitability of the bouquet is ensured. It can be rented to different customers several times. This is an advantage of using long-lasting, maintenance-free flowers. This innovative, economical and ecological alternative is an opportunity for florists to regain their customers. Downloadable business file: Bouquet subscription 👨‍💻 Flyer prospection: Subscription Infiniflower: Website 🌸