BUSINESS

Preserved flowers and plants in Japan

In the land of chrysanthemums, floral art is a tradition dating back to ancient Asian civilizations. Japanese people attach great importance to floral decoration and retain a special bond with flowers. Recently, preserved flowers have become so popular in Japan that the country has become one of the world's largest consumers.

The rise of preserved flowers and plants in the Japanese market

Based on this very strong cultural implantation, preserved flowers and plants invaded the Japanese market. This dazzling rise owes its frenzy to the first preserved flowers competition held in Japan in 2003. Since then, the infinite possibilities in decoration have seduced this country and conquered the ancestral floral art. While respecting traditions, preserved flowers now allow Japanese floral art to add a touch of eternity to its creations.

The evolution of the preserved market in Japan

The Nicolai Bergmann International School of Floristry, located in Tokyo, is a prestigious floral design school in Japan. It offers courses and workshops for creating and arranging fresh and preserved flowers. Japanese people no longer hesitate to learn the techniques of using and working with preserved flowers, as the demand is growing. This school is one of the first to offer it.

Production of preserved flowers and plants in Japan

Japan has this intimate connection to nature that is also found at Ohchi Nursery Ltd, a Japanese company that produces preserved flowers and plants since more than 15 years. Earth Matters, their trademark, evokes their corporate philosophy by reminding the importance of being close to nature and contributing to its "preservation". It reflects a booming market in Japan.

According to a Japanese proverb, "yesterday's flower is today's dream". An adage that preserved flowers allows itself to question, even in its native country!

Read more about Japan in our magazine:
Nara Park in Japan
The floral wonderland of Ashikaga Park